Having a clear call to action at every stage of your marketing is essential to guiding your prospects into the action you want them to take. Learn the three keys to a good “Call To Action” that used consistently will bring you a higher conversion rate.
One of the biggest mistakes you can make in your marketing is assuming that your potential customers know what you want them to do. We tend to assume this because to us it seems so obvious. Here’s the thing though – they’re not thinking about us – they’re thinking about themselves and their problem!
A “Call To Action” is when you when you ask your customers to take action on something you want them to do. It might be as simple as “Enter your details for your free…” or “Click on the link to receive…”.
Simply by adding a regular “Call To Action” throughout your marketing material you can dramatically increase your conversion rate because if the offer is good (it’s meeting their needs), people will do what you ask.
The Three Keys To A Good Call To Action:
1. Tell them clearly what you want them to do
2. Tell them what to expect once they’ve done it! (This is important if your action is unfamiliar or will take them somewhere new – like open a new web page, or make a phone call etc)
3. Let them know WIFM (What’s In It For Me) – What are the benefits they’ll receive by taking action?
If you consistently do this from the small steps right through to the big steps (like making a purchase), your customers will feel more at ease in taking the action you want them to take. This will increase their response and in turn over time increase your customer conversions.
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Until next time, keep enjoying the ride
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